Waste is a global issue. And also, a local one. England could fill its largest lake, the lake Windermere, in just 8 months. The waste we generate in the borough is either recycled or burnt, meaning that even after we consumed something and put it in the bin, our waste is still polluting the air and producing greenhouse gases, even in the case of recycling. Through a zero-waste lifestyle, individuals can take action to refuse the unnecessary, reduce their consumption, reuse what they already have. And then, if nothing else was possible, to recycle and rot what is left. It is a way to take action against pollution and climate change.
Trying to reduce your plastic consumption, trying to eat local and seasonal, while having a busy life can prove to be very complicated and time consuming, but more and more consumers are concerned about their impact on the environment. At the heart of Filling Good is the wish to provide easy access to eco-friendly, local and ethical everyday products.